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SHARED: Should You Disavow A Link That Sends Lots Of Traffic?
Should I disavow from my
backlink profile (with GSC) a link
that comes from a site with very
low DA, but that is related to the
theme of my company (no signal
of spam) and that sends a lot of
traffic? Could you help us with this?

I want to congratulate you; I’m pretty sure this is the only question we’ve ever gotten
that doesn’t have an “it depends” answer.

The answer is absolutely not. Don’t disavow a link unless it is spam. Remember, any link value from a third- party tool (DA is Domain Authority and is specific to the Moz link tool), is an estimate of the link’s relative value. In most cases, this is determined by the links into a site.

Just because a site doesn’t have a good link rating doesn’t mean it’s a bad site. If the site is relevant to your business and sends quality traffic, it’s a good site.

SEO people worry so much about search guidelines sometimes that they forget to use common sense. You’re not alone in
this at all. But there are other things besides search traffic. And there are lots of reasons to
make decisions other than SEO.

Think about it this way:

If you had a guy who came into your store every day wearing something embarrassing – maybe clown shoes – but every time he came in, he bought 10x what the average person does, would you
ask him not to come in anymore?

Of course, you wouldn’t.
Similarly, you shouldn’t turn down a free source of good traffic. Just because they have no links now doesn’t mean they always won’t.
If anything, it’s great to have a solid source of traffic outside of Google.

Google may send 80 percent or more of your traffic, but that may not always be the case. Anyone who is significantly reliant on Google traffic should try to

Rather than think about whether you should disavow traffic from a source like that, you should be thinking about how you can increase traffic from that source
or convert that traffic better.

I am a proud member of NIgerian Coders Team
[-] The following 1 user Likes Lawal Israel Oluwasegun's post:
  • dealwap
Valid answer! 100%
It takes so long to learn simplicity.
[-] The following 1 user Likes dealwap's post:
  • Lawal Israel Oluwasegun

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